Online grocery stores have increased significantly during the CO VID-19 economic recession. Four main ways to use data for organic grocers:
- Personalizing coupons
- Creating smart shopping lists
- Offering personalization of discounts
- Providing relevant contextualized information to customers
I will also touch on a few other ideas that organic shoppers can use. These ideas include: using coupons from your competitors, providing a ‘best buy’ price, offering coupons only for items purchased at least once in a given month, providing vouchers for products such as vitamins, groceries, books, etc. The list is not complete, but I hope it gives you some food for thought.
Comparing online grocery stores to conventional grocers is tough. However, it is easy to see the benefits of online grocery stores when you consider that online grocery stores typically have lower costs per product and do not offer the same selection that conventional grocers do. Grocery stores are still constrained in their ability to provide consumers with a large variety of products. It means that they must either sell a large variety of products to the same number of people or keep products from being selected randomly to meet a specific need.
In an online grocery store, the consumer chooses what product to buy, chooses the quantity, and then chooses how to pay. It eliminates the need for a salesperson to decide how much to charge for a particular product and eliminates the need for a store’s cashier or cash registers to keep track of shopping activity. Therefore, it is not necessary to hire people to calculate sales, compute coupons, or work out maths equations to benefit the customer.
Another advantage to using an online grocery store is that many customers are more likely to return to shop at the same place when they have a wide range of products. A hyperlocal market can have the widest variety of any need in terms of product choice, but this also means that shoppers can be forced to spend more money than if they shopped at a bigger store. When shoppers are presented with a large variety of products to choose from, and the ease of purchasing items online beats the convenience of driving to a larger store, it is more likely that they will make a purchase. Returning a purchase is more accessible in a hyperlocal market because it does not require the consumer to drive far. Therefore, shoppers are more likely to shop at a hyperlocal market whenever they are in the vicinity of that market.
One of the disadvantages to shopping at a hyperlocal market is the lack of selection. Because shoppers can only choose from a limited range of products, this limits their purchase. When a shopper lives very far away, they are restricted to what is available there. It means that many local grocers may only offer a small selection of products at a price that is more than what can be purchased online for the same amount of money. Another downside to buying your groceries at a local Grocery store is the hassle of having to travel to one to buy them.
The most significant benefit of online grocery stores is the ability to shop whenever it is convenient for you. You do not have to travel to a store to shop for the things that you need weekly. Shoppers can order food online with just the click of a mouse, and the shortest time possible for delivery is almost always possible. Online food delivery services can deliver directly to the consumer’s door, which makes it possible for them to stock up on supplies and have those supplies to their home or office in the shortest time possible. Online shoppers can make their grocery buying as easy as possible and are less likely to experience the inconvenience of making a weekly or monthly trip to the grocery store.