GOOD FOR BABIES: Totally Chlorine Free (TCF) Super soft & comfy, our diapers are enhanced with organic cotton, perfect for delicate newborn skin. With only plant-based materials against your baby’s bottom, our dermatologically tested, allergy-certified diapers are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex & phthalates.
PERFECT FOR NEWBORNS: Our diapers feature a special umbilical cord cut-out, contoured to protect the delicate belly area. They also feature a handy color-changing wetness indicator, so you know when it’s time for a diaper change!
GOOD FOR THE PLANET: Pura’s diapers are manufactured in a carbon neutral plant, powered by green electricity. Where possible, we’ve replaced non-sustainable materials with lower impact materials such as wood pulp from sustainably managed forests in the absorbent core of our diapers. Our packaging is made from paper, so it’s easier to recycle!
TRUSTED BY PARENTS: Made in the EU to the highest standards, Pura diapers have won multiple awards, voted for by real parents.
USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
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